Assumption has it that personal branding is something meant for only working class. But this is not true. Personal branding is meant for all. Categories; jobseekers, freelancers, entrepreneurs and young professionals all need a personal brand.
A personal brand simply means who you are, what you stand for, the values you embrace and the way in which you express those values. Personal brand is widely recognized and largely uniform perception or impression of an individual based on their experience, expertise, competencies actions and achievements within a community, industry or market place at large.
A personal brand influences hiring decisions, highlighting one’s strength, establishing a reputation, building a trust, communicate the unique attribute that one brings to his/her current(or desired) industry.
Personal brand influences public perception of an individual by positioning themselves as an authority in their industry, elevating their credibility and differentiating them from competition.
Personal branding has its own benefits; More online visibility, leverage to one’s network, more identity in person, growth of credibility and goals become more achievable.
Most powerful things in building a personal brand is developing interpersonal communication skills. Interpersonal communication skills include all skills to communicate effectively and positively through verbal and non verbal forms of communication. Listening and being able to put oneself in other people’s shoes.
Personal branding is the front you project to others. Simply the image you associate with when it comes to professional field. Going extra miles to get yourself out there is important and that is where interpersonal communication skills is the center.
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Lair, D. J. “Marketization and the Recasting of the Professional Self: The Rhetoric and Ethics of Personal Branding.” Management Communication Quarterly 18.3 (2005): 307-43. Sage Journals. Web. 20 May 2014.